Insights & Opinions

Successful email marketing is more than just a targeted approach – it requires concise, consistent and valuable content designed to reward your customers’ loyalty. The catch is, what exactly isan effective email marketing strategy? What differentiates a welcomed pitch from annoying spam? How do you craft a campaign that organically grows your following andmaximizes conversions?

CONGRATULATIONS! Your relentless hard work and preparation have paid off: with your staff, financing, and great product/service all in order, you’ve finally opened your doors! But wait—do people know you exist? Do you have a unique identity that stands out from the crowd? Will people be able to relate to what you and your company are all about? Did you answer “no” to any of these questions? If so, we may need to also talk about getting your marketing in order.

Rabinowitz approached Dreamentia with her idea for The DEN Meditation. “I had a very strong vision of wanting to make sure that was mainstream, easy for anyone to digest, and could help spread the message that meditation really is for EVERYONE—you don’t have to wear white, you don’t have to be a hippie. ANYONE can and should do it. Branding was important to me from the onset of the idea. I knew I needed someone to help me create the logo and the vibe of our website and all of our materials from my descriptions and needs.”

As tough as marketing can be in today’s market, it doesn’t have to be! Keep in mind the ways that Millennials operate, and you can stay one step ahead of the game—whether it be a single advertisement or an entire campaign. At the end of the day, don’t forget to have fun and be creative. If you’re coming from a place of genuine intent and put a bit of yourself in the work, then the results will follow.