Not long ago, an ordinary marketing menu consisted of broadcast, print, outdoor, and radio. Toss in a pinch of promotion and a sprinkling of sponsorships, and you basically had yourself a solid recipe for advertising success.
Things aren’t quite as simple anymore. Advertising is all aflutter with new, exciting ingredients like Twitter, Facebook, Google Analytics, SEO, SMS, iPhone apps, email marketing, online communities, mobile marketing, augmented reality, viral videos, blogging, microblogging, user generated content, webinars, contextual advertising, cross branding, freemium services, advergames, and virtual worlds – just to name a few.
Today, it’s all about fresh from the oven, made-to-order, customized-to-the-consumer, sometimes sloppy but always tasty Marketing Stew.
Which makes every day in the Dreamentia kitchen one heck of a gastronomic adventure.