BRAND DEVELOPMENT
{ PLANT YOUR FLAG AND HELP IT GROW }
( brahnd • deh-vel-uhp-mehnt ) n. 1. to birth and/or nurture, by various means, the industry-changing potential inherent in an organization’s distinctive characteristics and aspirations.
You. Look. Mahvellous.
The brand promise. The customer experience. The company culture.
True, it all starts with the name and logo. But while a clean, concise, and timeless mark is the strongest way to begin building something that will stand the test of time, it’s just the beginning – the nucleus – as everything the brand is to become must be translated and carried consistently throughout numerous and diverse mediums.
A brand with a consistent message and a good experience puts the consumer at ease, because they know exactly what to expect from it. In fact, consumers will spend more for brands they know and trust (even in an economy that’s not so hot) because it gives them something to believe in.
And while a strong brand builds a lasting relationship with consumers, it also gives direction to those within the company itself. It’s easier to support, invest oneself in, and sell a brand that one believes in – which makes the importance of strong and consistent branding even greater.
We pride ourselves on creating an emotionally-driven, consumer-brand relationship for our clients that is fine-tuned to be honest, relevant, and unforgettable. And we’re dedicated to remaining true to it throughout every strategy and piece of creative we craft.
a. What We Do
Foist the magnificence of specified brands upon unsuspecting viewers via variegated physical mediums.
That’s the markety explanation, anyway. In layman’s terms, we’re building the foundation for your company’s marketing strategies, an engaging and consistent communication style, authentic and inspiring logos, as well as highly coveted retail lines. And yes, we execute on all those things.
b. Why You Need It
A clearly defined and fully developed brand gets people in the door and builds a lasting relationship between you and your customers. To be more precise, though, here’s what a brand identity does for you:
Improve Recognition
Make the face of your company consistent, memorable, and unique.
Build a Relationship
Establish credibility and trust through an emotional and honest connection with consumers.
Inspire Others
Display your “flag” to consumers, as well as employees, investors, and the world.
c. How Can We Do It For You?
Whether you need your brand built from scratch, a freshening-up of one you’ve already got, or something somewhere in-between, visit our Contacts page and send us a message! Brand building is a specialty of ours (just asks our clients) and we’d be honored to help you out.
Brand Development
Whether it's for a product, a service, or anything in-between, we pride ourselves on creating an emotionally-driven consumer-brand relationship for our clients that is fine-tuned to be honest, relevant, and unforgettable.
Advertising Design
Messaging that sells needs to be both relevant and eye-catching. And advertising design is a tremendous vehicle for delivering a brand’s message across a humungously diverse spectrum of eyeballs.
Graphic Design
Graphic design plays a pivotal role in any brand’s life: whether you’re dishing out coupons, business plans, press kits, or overhauling a magazine, the eye is quick to judge what pops and what flops. So... how would you like to be remembered?
Broadcast TV
No one wants to be that memorable commercial brought you by a brand no one can recall. So don’t waste time and money creating something they’re gonna skip. Spread the word with some dreamented “strateegery” so they'll hit rewind instead of fast-forward.
Video
First, video killed the radio star. Since then, its been slaying the internet with some of the most murderous engagement numbers imaginable. So while we don't condone violence, we do recommend getting on this bad boy's good side.
Web
Since the arrival of the “www” lifestyle, carving out your own digital space has become mandatory. And with new devices coming and going at light speed, we understand the need to be responsive - with regard the sites we build as well as the clients we build them for.
Online Marketing
We think it’s pretty fair to say that online marketing is the new black, as not only is it a staple in every marketing wardrobe, but it goes with everything, makes everyone look fantastic, and never fails to add a little zip to a boring day.
Email Marketing
Inboxes are so inundated with messages that the chance of your missive getting missed is pretty high. We give every email the time and attention needed to grow up and become a big, strong, ROI-eating tactic you’ll be proud of.
Social Media
Social media is a talent competition where contestants perform in front of a live audience of millions–completely in the nude. In social media, you can't pretend to be something you're not, but you still gotta give em’ something to talk about.
Mobile + SMS
From mobile-optimized websites to customized apps and games, to location-based services, SMS and mobile ad campaigns, there are more ways than ever to reach those 30% of users who check their Facebook before getting out of bed.