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Spring Arts Tower is 12 floors of early 20th century Pre-War goodness, located in the heart of Downtown Los Angeles’ Historic Core, and the hub of the famous DTLA Art Walk.
WELCOME TO OUR LABORATORY.
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FROM LOS ANGELES TO BOSTON AND BEYOND
Conceived in Amherst, Massachusetts in 1985, molded in New York City in 1996, and fully realized in Downtown Los Angeles in 2003, Dreamentia was born and headquartered in the Greater Los Angeles area for over 20 years, serving clients coast to coast. As our client base expanded, so did we. Today, Dreamentia operates out of Burbank, CA and Newbury Street in Boston, with satellite branches coming soon to Houston, Miami, and Cleveland.
NEWBURY STREET, BOSTON
Our East Coast state of mind.
Built in 1910, 361 Newbury Street is an 82,000-square-foot, five-story mixed-use building located at the corner of Massachusetts Avenue on the western edge of Boston’s Back Bay. Once underwater, Newbury Street emerged in the 1800s as Boston’s most desirable residential neighborhood, and eventually evolved into a hub of culture, commerce, and style.
Often called “the Rodeo Drive of the East,” the area now balances heritage and high fashion, making it a fitting home for our newest location, and a full-circle moment for our founder.
After growing up in the Greater Boston area, then cutting his teeth on Madison Avenue and launching Dreamentia in Downtown Los Angeles, he finally decided it was time to come home. Now, we bring our West Coast energy and East Coast roots together under one beautifully historic roof.
BURBANK, CALIFORNIA
Lights. Camera. Strategy.
The Toluca Lake Corporate Center at 4100 West Alameda Avenue sits at the heart of Burbank’s thriving Media District. Built in 1985 and wrapped in a striking mirrored glass façade, the building represents both architectural boldness and the momentum of the entertainment industry it serves.
After nearly 20 years in the heart of Downtown Los Angeles, even DTLA couldn’t contain us anymore. So we made a move – just a bit north – to Burbank, where creativity flows a little faster and the parking’s a little easier.
Located in what was once farmland but is now a creative engine of global storytelling, our Burbank office reflects our own evolution, from roots to relevance, and always reaching forward.
DOWNTOWN LOS ANGELES
Where it all came together.
Our original home was at the nexus of the historic Spring Street Financial District. The Spring Arts Tower, built in 1914 as the headquarters of Crocker Citizens National Bank, was designed by the father-son team of Parkinson and Bergstrom, masters of Romanesque architecture.
A beacon on the outside, the building holds a treasure trove of period-specific details inside: Batchelder tile, indigenous woodwork, Art Nouveau and Art Deco embellishments, Italian marble – you name it. It remained Crocker Bank’s home until the mid-1980s, when Wells Fargo took over, and Dreamentia made it our creative HQ for nearly two decades.
We loved DTLA. Still do. Its grit, its grandeur, its ghosts. We soaked it all in, and it shaped who we are. While we’ve since moved our SoCal home base a bit north to Burbank, we’ll always be DTLA-ers at heart. It’s where Dreamentia came to life. And there’s no other place we could’ve done it.