PRODUCT PACKAGING DESIGN
{ MAKE IT SO THEY CAN'T MISS YOU }
( praw-dukt • pah-kij-ing • dee-zyne ) n. 1. The art and science of displaying a product and its values in a captivating, unique way; 2. How one stands out in the crowd.
To many, the package is the product.
It’s the first thing your customer will see. And it’s often the only thing that differentiates you from rows and rows of your competition. From design to colors, to shape and size, to texture and materials, a product’s package shapes both the consumer’s product expectations as well as their brand perceptions.
Roughly 70% of all purchase decisions are made at the point of sale. That means your product has the ability to sell itself, in a matter of speaking, right at the moment of in-store decision. With that in mind, one would suspect packaging design to be at the top of most product’s lists. But surprisingly, it is package design that often falls victim to budget cuts and corner-cutting after so much time and effort has already been invested in development, R&D, and distribution.
Packaging can be designed specifically to appeal to your target. There is obvious value to a great package design, as targeted design can lead directly to increased sales; strong recognition can lead to repeat and loyal customers; and quality design can lead to satisfaction guaranteed. Packaging conveys an extraordinary amount of information to consumers about the product and the brand. And it does it all in a split second.
Think of it as instant messaging, in the aisle.
a. What We Do
Design brand-centric one-of-a-kind encasements for a variety of products that will charm buyers from the shelf.
Go to the supermarket and take a look at the items displayed in an aisle: How many colors do you see? What kinds of designs are stamped on them? What shape do the products take? What relevant information is included? These are just some of the things that we consider when crafting the containers, boxes, wraps, or labels our clients place their products inside of.
b. Why You Need It
Your package is a direct reflection of your brand. It goes without saying that how you present your product to the consumer will have a direct effect on whether or not they’ll choose to reach for it—no matter how new, revolutionary, or breakthrough it happens to be. With the right product packaging, you can sell out your inventory and:
Court Your Customers
Give your customers something to look at, and then fall in love with, while supporting and reinforcing your brand.
Stand Out From the Crowd
Find your product’s visual voice, one that’s unique and distinctive, and then let it sing loud and proud from the shelves.
Educate and Illuminate
Educate consumers about your product and your brand with information that describes, explains, and intrigues.
c. How Can We Do It For You?
Whether you’re launching an entirely new product line from scratch, or reworking a current one, packaging plays an incredibly important role upon its success or failure. From bottles to boxes, we’ve helped design and produce packaging for hair and body products, fast food establishments, and vitamin and supplement companies. How can we help you?
Brand Development
Whether it's for a product, a service, or anything in-between, we pride ourselves on creating an emotionally-driven consumer-brand relationship for our clients that is fine-tuned to be honest, relevant, and unforgettable.
Advertising Design
Messaging that sells needs to be both relevant and eye-catching. And advertising design is a tremendous vehicle for delivering a brand’s message across a humungously diverse spectrum of eyeballs.
Graphic Design
Graphic design plays a pivotal role in any brand’s life: whether you’re dishing out coupons, business plans, press kits, or overhauling a magazine, the eye is quick to judge what pops and what flops. So... how would you like to be remembered?
Broadcast TV
No one wants to be that memorable commercial brought you by a brand no one can recall. So don’t waste time and money creating something they’re gonna skip. Spread the word with some dreamented “strateegery” so they'll hit rewind instead of fast-forward.
Video
First, video killed the radio star. Since then, its been slaying the internet with some of the most murderous engagement numbers imaginable. So while we don't condone violence, we do recommend getting on this bad boy's good side.
Web
Since the arrival of the “www” lifestyle, carving out your own digital space has become mandatory. And with new devices coming and going at light speed, we understand the need to be responsive - with regard the sites we build as well as the clients we build them for.
Online Marketing
We think it’s pretty fair to say that online marketing is the new black, as not only is it a staple in every marketing wardrobe, but it goes with everything, makes everyone look fantastic, and never fails to add a little zip to a boring day.
Email Marketing
Inboxes are so inundated with messages that the chance of your missive getting missed is pretty high. We give every email the time and attention needed to grow up and become a big, strong, ROI-eating tactic you’ll be proud of.
Social Media
Social media is a talent competition where contestants perform in front of a live audience of millions–completely in the nude. In social media, you can't pretend to be something you're not, but you still gotta give em’ something to talk about.
Mobile + SMS
From mobile-optimized websites to customized apps and games, to location-based services, SMS and mobile ad campaigns, there are more ways than ever to reach those 30% of users who check their Facebook before getting out of bed.