MARKETING STEW

{ A little bit of everything }

Not long ago, an ordinary marketing menu consisted of broadcast, print, outdoor, and radio. Toss in a pinch of promotion and a sprinkling of sponsorships, and you basically had yourself a solid recipe for advertising success.

Things aren’t quite as simple anymore. Advertising is all aflutter with new, exciting ingredients like Twitter, Facebook, Google Analytics, SEO, SMS, iPhone apps, email marketing, online communities, mobile marketing, augmented reality, viral videos, blogging, microblogging, user generated content, webinars, contextual advertising, cross branding, freemium services, advergames, and virtual worlds – just to name a few.

Today, it’s all about fresh from the oven, made-to-order, customized-to-the-consumer, sometimes sloppy but always tasty Marketing Stew.

Which makes every day in the Dreamentia kitchen one heck of a gastronomic adventure.

VIEW OUR SERVICES LIST

WHAT'S COOKING IN THE LABS

{ A brief list of some of things we do around here }

TRADITIONAL

{ BRAND DEVELOPMENT }

Whether it's for a product, a service, or anything in-between, we pride ourselves on creating an emotionally-driven consumer-brand relationship for our clients that is fine-tuned to be honest, relevant, and unforgettable.

DIGITAL

{ WEBSITE DESIGN }

Since the arrival of the “www,” carving out your own digital space has become mandatory. And with new devices coming and going at light speed, we understand the need to be responsive – especially with regard to the sites we build as well as the clients we build them for.

BIG PICTURE

{ MEDIA PLANNING }

Need a plan? Take art, science, data, and instinct, mix them together in a boiling cauldron of reach, frequency, impact, and timeliness, and you'll have the method by which the message hits its mark with a maximum bang for the marketing buck. Easy peasy.

{ ADVERTISING DESIGN }

Messaging that sells needs to be both relevant and eye-catching. And advertising design is a tremendous vehicle for delivering a brand’s message across a humungously diverse spectrum of eyeballs.

{ CONTENT MARKETING }

We think it’s pretty fair to say that content marketing is the new black, as not only is it a staple in every marketing wardrobe, but it goes with everything, makes everyone look fantastic, and never fails to add a little zip to a boring day.

{ PR + EVENTS }

Public relations relies on more than just a robust rolodex and a megaphone. It requires an artful blend of behavioral science, relationship building, persuasive storytelling, data, and good old-fashioned trust to get the word out. Though a megaphone never hurt.

{ GRAPHIC DESIGN }

Graphic design plays a pivotal role in any brand’s life: whether you’re dishing out coupons, business plans, press kits, or overhauling a magazine, the eye is quick to judge what pops and what flops. So... how would you like to be remembered?

{ EMAIL MARKETING }

Inboxes are so inundated with messages that the chance of your message getting missed is pretty high. We give every email the time and attention needed to grow up and become a big, strong, ROI-eating tactic you’ll be proud of.

{ FILM PROMOTION }

Packaging, labels, postcards, promotions, teasers, POP, press kits, and websites are just a few tactics necessary to survive in the big bad world of distribution. Whatever it takes, we make sure that what's in the can gets out there with a vengeance.

{ BROADCAST TV }

No one wants to be that memorable commercial brought you by a brand no one can recall. So don’t waste time and money creating something they’re gonna skip. Spread the word with some dreamented “strategery” so they'll hit rewind instead of fast-forward.

{ SOCIAL MEDIA }

Social media is a talent competition where contestants perform in front of a live audience of millions. The stage is set on multiple channels and it takes strategy, familiarity and creativity to keep the attention of those who are continuously on the hunt for new information - and trends.

{ MUSIC PROMOTION }

Music and design are practically twins: they’re fine on their own; but together, they finish each other’s sentences. Whether it's packaging, DVD content, or outdoor and print ads, when it comes to music promotion, we hear it loud and clear.

{ VIDEO }

First, video killed the radio star. Since then, it's been slaying the Internet with some of the most murderous engagement numbers imaginable. So while we don't condone violence, we do recommend getting on this bad boy's good side.

{ MOBILE MARKETING }

From mobile-optimized websites to customized apps and games, to location-based services, SMS and mobile ad campaigns, there are more ways than ever to reach those 30% of users who check their Facebook before getting out of bed.

{ INTEGRATED MARKETING }

Welcome to the multi-platform revolution, where marketing, entertainment, and technology have combined to create integrated experiences that enhance, expand, and explode a brand’s message into every corner of our lives. We call it Brandcasting. You can call it pure awesome.