Social media management is about building relationships by listening and having a two-way conversation with the consumer. Instead of selling in the traditional way, something of value is delivered so that consumers find the brand relevant to their lives. We believe that trust and transparency are the two most important elements for a brand to embrace, as one cannot exist without the other. And sometimes they both require a leap of faith by a brand, as relinquishing a certain amount of brand-control now comes with the territory.
Today’s social consumer isn’t as receptive to a brand’s traditional one-way advertising message as they once were. They’re savvier, don’t respond well to unsolicited or overly promotional messages in their social networks, are overly skeptical about a brand’s motives, and scatter into the woodwork the moment they feel taken advantage of. Yet they expect brands to be present and active, to provide good stuff, and to listen to feedback – both negative and positive – all the while creating an environment in which they feel a sense of belonging.
A well-run social media campaign puts the brand in a positive light with the consumer. A poorly managed campaign can do a whole heap o’ damage. And that’s often a fine line between the two.
So, while perception is reality in the social world, the public owns the perception – thus owning reality. Which means, our job is to help brands take control by knowing the audience, communicating with them on their terms, delivering to their needs, and doing it in a transparent, honest, and welcoming way.
We get it. And we’re here to help. Social skills at your service.
Competitively engage live audiences with authentic, relevant, and honest content.
Love it or hate it, brands can’t live without it — so you might as well do it right. You can use our social media services to build loyalty, create a legitimate community, and generate buzz around your brand. We can also help you drive sales through targeted social channels. Social media suddenly doesn’t seem so scary, huh?
Your social media pages are no longer luxuries; they’re another face of your business, making social presence a necessity in today’s world. A social strategy with properly crafted and maintained channels enable you to:
Display content that’s true to your brand’s culture and values, while still touching your audience’s hearts (and funny bones)
Use metrics and analytics to deliver the right content to your target audience at the right time, and increase engagement natively, rather than paying for fans
Simple and non-obtrusive messages allow your audience to ingest information easily and respond with limited effort
We’ve helped local restaurant chains, beauty brands, and animal hospitals (to name just a few) each build out their respective online community in ways that have allowed them to increase brand recognition, educate their customers, as well as create new opportunities for conversions – all through the magic of social media. There’s more to social media posts than “likes”, “comments”, and funny cat videos (although who doesn’t love cute animals?), and we’re ready to start building and /or growing your community in an engaging and appropriate way.
Whether it's for a product, a service, or anything in-between, we pride ourselves on creating an emotionally-driven consumer-brand relationship for our clients that is fine-tuned to be honest, relevant, and unforgettable.
Messaging that sells needs to be both relevant and eye-catching. And advertising design is a tremendous vehicle for delivering a brand’s message across a humungously diverse spectrum of eyeballs.
Graphic design plays a pivotal role in any brand’s life: whether you’re dishing out coupons, business plans, press kits, or overhauling a magazine, the eye is quick to judge what pops and what flops. So... how would you like to be remembered?
No one wants to be that memorable commercial brought you by a brand no one can recall. So don’t waste time and money creating something they’re gonna skip. Spread the word with some dreamented “strateegery” so they'll hit rewind instead of fast-forward.
First, video killed the radio star. Since then, its been slaying the internet with some of the most murderous engagement numbers imaginable. So while we don't condone violence, we do recommend getting on this bad boy's good side.
Since the arrival of the “www” lifestyle, carving out your own digital space has become mandatory. And with new devices coming and going at light speed, we understand the need to be responsive - with regard the sites we build as well as the clients we build them for.
We think it’s pretty fair to say that online marketing is the new black, as not only is it a staple in every marketing wardrobe, but it goes with everything, makes everyone look fantastic, and never fails to add a little zip to a boring day.
Inboxes are so inundated with messages that the chance of your missive getting missed is pretty high. We give every email the time and attention needed to grow up and become a big, strong, ROI-eating tactic you’ll be proud of.
Social media is a talent competition where contestants perform in front of a live audience of millions–completely in the nude. In social media, you can't pretend to be something you're not, but you still gotta give em’ something to talk about.
From mobile-optimized websites to customized apps and games, to location-based services, SMS and mobile ad campaigns, there are more ways than ever to reach those 30% of users who check their Facebook before getting out of bed.
Need a plan? Take art, science, data, and instinct, mix them together in a boiling cauldron of reach, frequency, impact, and timeliness, and you'll have the method by which the message hits its mark with a maximum bang for the marketing buck. Easy peasy.