You’ve heard the rumors – the Internet killed direct mail. Well, we’re here to put that rumor to bed, and officially announce that direct mail is alive and well, and thriving in many-a-mailbox.
True, direct mail response rates have dropped over the past decade, but they still perform substantially higher than traditional email, with a 4.4% response rate compared to a 0.12% for email – or the equivalent of 10 to 30 times higher performance. And those are lively numbers, to say the least. Email is so cost-effective to send that self-proclaimed “marketers” simply cram inboxes with unsolicited garbage, hoping a handful will stick. Direct mail takes a targeted approach, making collateral much more acceptable and often welcome when it arrives through the mail slot.
Plus, it’s tangible. People like things that are real. That they can touch. And they love getting mail in the mailbox. Nearly 60% of consumers say direct mail makes them feel more valued and creates a more lasting impression than email. Who doesn’t appreciate flipping through the variety of items delivered by the postman, anticipating something special lying within?
Ok, ok, we’re not here to bash email marketing, but we are here to remind you that direct mail still works, and it works exceptionally well. Even with Millennials, who are rumored to love anything digital and reject all-things analog. Would it surprise you to know that 95% of Millennials love to check their physical mailboxes every day? And in a world where handwritten notes are few and far between, that’s a real opportunity to make a physical connection with both young and old in a clutter-filled world of marketing messages.
Combine artful design with strategic planning to deliver your products directly to physical mailboxes.
There is something to be said about opening a mailbox, reaching into it, and grabbing the contents inside. Getting the mail is often seen as a chore or mundane task; but we want to make it a more exciting experience, with colorful graphics and 2-D fanfare, like opening a present.
Consumers love getting mail. Physical, real mail. Yet on a daily basis, the average home receives less than three pieces of physical mail compared to the sometime hundreds of emails they’re bombarded. Now add the fact that its highly targetable and delivered by the trusted USPS, and your direct mail marketing campaign can:
Provide your messaging and offers in a format that recipients can physically touch, see, review, and follow-through from.
Utilize the trusted and time-tested USPS to distribute your messaging to specific people in specific places, right down to the zip code.
Direct mail has a response rate of 5.3% compared to 2 to 3% click-through rates for email. Pretty lively for a tactic considered dead and buried.
Even the best messaging still requires the right list, the right design, and the right schedule. We’ve handled direct mail campaigns for both local as well as national recipients, and have created messaging from basic promotions to custom invitations to refrigerator magnets and beyond. From brand awareness to promotional offers, we’re ready to help you put your message right in the hands of your target audience.
Whether it's for a product, a service, or anything in-between, we pride ourselves on creating an emotionally-driven consumer-brand relationship for our clients that is fine-tuned to be honest, relevant, and unforgettable.
Messaging that sells needs to be both relevant and eye-catching. And advertising design is a tremendous vehicle for delivering a brand’s message across a humungously diverse spectrum of eyeballs.
Graphic design plays a pivotal role in any brand’s life: whether you’re dishing out coupons, business plans, press kits, or overhauling a magazine, the eye is quick to judge what pops and what flops. So... how would you like to be remembered?
No one wants to be that memorable commercial brought you by a brand no one can recall. So don’t waste time and money creating something they’re gonna skip. Spread the word with some dreamented “strateegery” so they'll hit rewind instead of fast-forward.
First, video killed the radio star. Since then, its been slaying the internet with some of the most murderous engagement numbers imaginable. So while we don't condone violence, we do recommend getting on this bad boy's good side.
Since the arrival of the “www” lifestyle, carving out your own digital space has become mandatory. And with new devices coming and going at light speed, we understand the need to be responsive - with regard the sites we build as well as the clients we build them for.
We think it’s pretty fair to say that online marketing is the new black, as not only is it a staple in every marketing wardrobe, but it goes with everything, makes everyone look fantastic, and never fails to add a little zip to a boring day.
Inboxes are so inundated with messages that the chance of your missive getting missed is pretty high. We give every email the time and attention needed to grow up and become a big, strong, ROI-eating tactic you’ll be proud of.
Social media is a talent competition where contestants perform in front of a live audience of millions–completely in the nude. In social media, you can't pretend to be something you're not, but you still gotta give em’ something to talk about.
From mobile-optimized websites to customized apps and games, to location-based services, SMS and mobile ad campaigns, there are more ways than ever to reach those 30% of users who check their Facebook before getting out of bed.
Need a plan? Take art, science, data, and instinct, mix them together in a boiling cauldron of reach, frequency, impact, and timeliness, and you'll have the method by which the message hits its mark with a maximum bang for the marketing buck. Easy peasy.