Humans have considered animals pets for a long time, since about 8000 BC when living in permanent settlements and farming became standard. Now, 15,000 years later in a more developed world, pets have transcended being “creatures” or “companions”—they are recognized as “beloved family members” by about 76% of Americans today. This love between pet owners and their animals is one of many catalysts to the veterinary industry’s growth; along with the rise of pet health insurance, shifting demographic and spending habits, and increasing awareness for animal welfare, the veterinary industry is forecasted to be worth $39.5 billion by 2021.
This could have been a higher projection, had it not been for the growing costs for equipment, licenses, and trained professionals consequently making the cost of veterinary visits higher. According to a recent survey by the American Pet Products Association, 43% of dog owners and 41% of cat owners resort to the Internet to find information about their pet’s health. So the challenge becomes displaying the right amount of information online while empowering people to decide when to seek veterinary services; it’s also in getting them to see the value of a particular service for a beloved family member. Marketing can help overcome it.
As pet owners and veteran advertisers of the industry, we at Dreamentia understand that a compassionate and animal-centric approach is crucial to marketing a veterinary company. While our Creative Director’s background in veterinary anatomy and illustration has been key to executing our ideas, they would not be as compelling without our strategy, planning, and creativity: from branding and websites, to social media and photography, even trade shows and event planning, our years of experience in the veterinary arena have led us to some of our proudest and most effective work.
Let Dreamentia help your Veterinary brand present to the world what you offer to pets and their families. A small look at what we can do can be found in our Services page.
We’re incredibly honored and dedicated to help our Veterinary clients save animals’ lives from coast to coast and across the interweb. With this mindset, we’ve helped companies like the Southern California Veterinary Medical Association, Animal Specialty Group, 1st Pet Veterinary Centers, and more become the premiere choice and authority when it comes to routine and specialty veterinary services in their areas.
Take control of your marketing and become a leader in the Veterinary industry. There’s no better time than now to develop your marketing/advertising program — so fill in the short form below for a FREE consultation or just call (213) 347-6000. We can’t wait to hear from you!