WELCOME TO OUR LABORATORY.

{ f. OUR LOCATION }

02. COMPANY:    a. AGENCY     b. MISSION     c. PHILOSOPHY    d. TEAM    e. JOB OPS     f. LOCATION

Dreamentia: Spring Arts Tower Blueprint

{ Fig. 05. }
Spring Arts Tower is 12 floors of early 20th century Pre-War goodness, located in the heart of Downtown Los Angeles’ Historic Core, and the hub of the famous DTLA Art Walk.

DTLA OR BUST.

Founded in Downtown Los Angeles in 2003, headquartered there for now over 14 years, Dreamentia is centrally situated, easily accessible, and always available to handle whatever your ever-changing marketing needs may require.

SPRING ARTS TOWER

Located at the nexus of the historic Spring Street Financial District, the Spring Arts Tower was originally the headquarters of the old Crocker Citizens National Bank. Built in 1914, this gem of the Historic Core was designed by the father and son team of Parkinson and Bergstrom known for their expertise in Romanesque architecture. A beacon on the outside, the old Crocker Building still contains an interior treasure trove of period-specific delights: Batchelder tile, ancient and indigenous woods, a mix of Art Nouveau and Art Deco embellishments, and Italian marble among many other marvels. The building continued to house Crocker Bank until the mid-eighties when Wells Fargo bought out the august institution.

Carefully preserving and maintaining the integrity of the original features and design of building (even the old Crocker Bank Vaults turned into the popular, upscale Crocker Club), the Spring Arts Tower resurfaced as a true hub of the Renaissance of Downtown Los Angeles. With accessible street entrance, the ever-popular The Last Bookstore acts as a friendly and awe-inspiring introduction to the other companies that call Spring Arts Tower home. Tenants range from production companies and law firms, to a chocolatier and a taxidermy outpost. Creativity runs rampant here making the Spring Arts Tower a fitting home for Dreamentia.

DTLA’S HISTORIC CORE

A pre-war city center, originally home to the financial institutions that built Los Angeles, Downtown Los Angeles’ Historic Core has shifted from a power seat to an oft neglected slum zone, and recently has seen a resurgence and reawakening of the former glory of its storied buildings and theatres.

Home to Broadway Historic Theater District and the Spring Street Financial District, it’s impossible to walk the Core without bumping into a building on the National Register of Historic Places (hello Bradbury Building). With revitalized green spaces (Spring Street Park, Grand Park, and Pershing Square to name but a few), DTLA’s Historic Core is now a mecca for Hollywood with television and film productions being filmed on location daily, high-profile musical and comedy acts in local theaters, and an emerging and daring culinary scene. Putting the FUN in FUNincular, yes the Angels Flight is located in the Core, events like the monthly Art Walk transform the Historic Core into an artistic war zone only for the pure of heart. Like Phoenix’s inevitable rise from ash, the Historic Core is vibrant, urban, and has transcended its original intention as a financial hub to a dazzling center of art and life.

02. COMPANY:    a. AGENCY     b. MISSION     c. PHILOSOPHY    d. TEAM    e. JOB OPS     f. LOCATION