Having the right marketing agency by your side from the outset of a new venture can make all the difference in the world.
“None of us, including me, ever do great things. But we can do small things, with great love, and together we can do something wonderful.” – Mother Theresa
CONGRATULATIONS! Your relentless hard work and preparation have paid off: with your staff, financing, and great product/service all in order, you’ve finally opened your doors!
But wait—do people know you exist? Do you have a unique identity that stands out from the crowd? Will people be able to relate to what you and your company are all about? Did you answer “no” to any of these questions? If so, we may need to also talk about getting your marketing in order.
The go-to resource of marketing organizations, American Marketing Association, defines Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”; but that definition barely scratches the surface on what it has truly become. Marketing today is a complex, multifaceted web of processes, and it can be an intimidating beast for any new business owner to tackle.
Agencies, like Dreamentia, specialize in the harmony of art and science to help businesses face and champion that intimidating beast. We know that building a strong identity, captivating storytelling, and dynamic conversation have the ability to enhance the platform showcasing your product or service, as well as create an opportunity to turn casual passersby into loyal customers.
So are you considering partnering with an agency for your new business venture? Here are a few key factors to keep top of mind:
1. Collaborate To Create
Ever heard of the saying “Teamwork makes the dream work”? Creative agencies like ours are dedicated to cooperatively working with businesses to help turn their brand visions into a revenue-generating reality. In order to make that happen, we rely on cooperation and transparent communication with the clients to further perfect concepts and tailor marketing tactics to meet—and exceed—their goals. We want to have a meeting of the minds, where your requests and needs are being fulfilled and our professional expertise is taken into consideration, working together to maximize the reach of your message. So, what’s the key to success? It’s working together with the right set of people, with a shared vision, and a clearly defined goal.
2. Evenly Divide Your Attention
We know you have a slew of other things to think about, and that’s why working with a marketing agency at the launch of your new business can only help boost your opening. Delegating marketing to an agency partner allows you to focus your energy on the things you’re best at—like, say, running your business. And while you’re busy building its foundation, your marketing agency is supporting your team by studying, developing, and creating the tactical tools they need to get ahead in an ever-changing, consumer-focused, what-have-you-got-done-for-me-lately world. In the end, you’ll benefit from reduced stress and increased confidence and productivity, as your marketing agency’s ongoing support allows you time to focus on other matters.
3. Adjust For Growth
New business owners are optimistic about the trajectory of their business – obviously – and so should its marketing agency. Through the weeks, months, and years that your business is in operation, your agency will have a blueprint for the marketing tactics needed at every stage of the process. As you know, your business will require different methods of marketing based on milestones, and your agency will readjust their strategies to make them suitable at each one. They can handle any hiccups you may come across in the process, but maintain the overall “big picture” vision for how to attain your business’s ultimate goal. They can keep you on track so you can be successful and expand to your liking.
This is What We Do
Every day, we walk into the office with the objective to help our clients surpass their goals. To do this, we boldly tackle challenges and anticipate hurdles using our previous hands-on, creative, and academic experiences; we develop the best solutions by keeping our pulse on best practices and current trends in the marketing industry; we experiment with the latest technologies to discover more efficient and effective ways to augment your value positioning, KPIs, and profits. And that’s just the basic standard.
Here at Dreamentia, we also pride ourselves in our boutique agency setting, which allows us to intimately get to know our clients and their business, and offer personalized attention to their concerns, questions, and requests. We also have a great team of advermarketeers (portmanteau for advertisers and marketers—get it?) who are resourceful, kind, and versatile to get the job done. To put it simply, this is kind of our thing. We were bred and have an innate desire to share our knowledge and expertise to help more businesses soar to new heights.
So have we got you thinking about bringing on a marketing agency to help launch your new business? Our Dreamentians are ready to sit down with you, hear you out, roll up our sleeves, and then work together tirelessly to help take your business—and your vision—to the next level. Whenever you’re ready, drop us a line on our contact page or schedule a complimentary consultation at any time.
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