The Edison, DTLA’s legendary bar and nightclub, enlists the services of Dreamentia Creative Laboratories for event marketing and social media.
A beacon of Downtown LA’s ongoing restoration, The Edison nightclub is looking to Dreamentia, Inc., a DTLA-based advertising and marketing agency, to help continue to grow the venue’s reputation as one of the premier nightlife destinations in LA’s resurgent urban center.
Pre-dating LA City Councilmember Jose Huizar’s ambitious 10-year plan to revitalize the historic Broadway corridor of Downtown by two years, The Edison has been at the forefront of DTLA’s restoration since it opened its doors in 2006.
Located in the 114-year-old building initially constructed to house Los Angeles’ first private power plant, the nightclub has garnered interest for its retention of many of the architectural and industrial artifacts inherited from its location’s original use, as well as for designer and principle investor Andrew Meieran’s award-winning re-imagining of the historic space.
At once Art Nuvoue and Industrial Gothic, The Edison’s decor blends science, art and industry; paying homage, not only to the building’s history, but to the spirit of invention and imagination that defined the early days of the 20th century.
Meiren, a designer, film producer and entrepreneur, has helped spearhead DTLA’s revival since moving to the area in the early 2000’s. In 2004, he partnered in purchasing and restoring Downtown’s historic Golden Gopher bar and more recently he has been in the news for his ongoing renovation of LA’s beloved Clifton’s Cafeteria, as well as the opening of his eclectic retail home goods shop, Kinetescape, on the corner of Seventh and Spring streets.
A fellow Downtown operation, Dreamentia Creative Labs has worked its advertising and PR magic for a number of other DTLA businesses in its 10+year existence, playing a supporting role in resurrecting the Broadway Theatre District and surrounding areas. According to Dreamentia Account Executive Jameca Lyttle, the two companies are a perfect fit, “Being located Downtown, we are right in the middle of all of the growth that is happening right now. Its especially satisfying to work with other DTLA businesses because we get to see the results of our contributions first hand, every day. The Edison is not only a front-runner in this movement, but its brand identity, its design and style…it’s a dream pallet for a creative agency like ours.”
Poised for a fruitful collaboration, Dreamentia has already begun developing creative based on analytics and industry insights with the goal of building upon The Edison’s upward trajectory – as the historical, yet innovative, nightclub continues to serve as an exemplar of DTLA’s rebirth.
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