{ THE WHO }

TCI Transportation is a privately held, family-led transportation company with over 50 years in business. They provide full-service leasing, commercial truck rentals, dedicated logistics, and used vehicle sales across the Western U.S. With a growing footprint and service offering, they were poised to compete with national names, but needed to evolve how they presented themselves to the world.

In short: it was time to level up. And they turned to Dreamentia to help make it happen.

{ THE WHAT }

From the beginning, our work with TCI was about more than just marketing campaigns. We integrated closely with their team, working alongside leadership, managers, and operations to understand the full scope of what they do and how they stand apart.

We started by developing a clear and consistent brand voice. This set the tone for a digital transformation that included building five custom websites across their different business units. One of these was a comprehensive recruiting platform designed to help TCI attract and hire top talent, especially for their fast-growing national Dedicated Logistics accounts. These websites were optimized for mobile use, search visibility, and lead generation, helping each division connect more effectively with its audience.

We also launched a coordinated social media strategy that gave TCI a strong and consistent presence across key platforms. The content reflected their values, spoke to multiple audience segments, and established TCI as an authority in the industry. In parallel, we managed targeted advertising and email campaigns that increased visibility, drove leads, and kept customers and job seekers engaged.

Our efforts extended beyond digital. We unified their physical presence by designing custom signage and environmental graphics across multiple locations. This included a major refresh of their Commerce headquarters and other key facilities. At events, we brought it all together. We supported trade shows with digital campaigns, booth design, and on-site visuals that created meaningful engagement and long-lasting visibility.

We also supported internal communications, helping strengthen recruiting, culture, and messaging across their growing national footprint.

{ THE SO WHAT }

The transformation wasn’t immediate, but it was deep, strategic, and built to last. Over the course of several years, TCI Transportation evolved from a successful regional operation into a fully unified, nationally recognized brand. The work touched every part of their business, from customer experience to recruiting to long-term growth.

• Website Performance: Over 6,000 monthly visits and rising, with improved engagement, stronger conversions, and greater visibility in search.
• Recruiting Reach: Recruiting efforts helped streamline hiring and support the staffing needs of TCI’s expanding Dedicated Logistics operations across the country.
• Social Growth: From a quiet online presence to a brand with over 7,000 combined followers across LinkedIn, Facebook, and Instagram, TCI now connects daily with customers, prospects, drivers, and industry leaders.
• Event Impact: At just one trade show, our combined digital and on-site efforts helped TCI gain over 300 new followers across platforms and generated sustained visibility well beyond the event itself.
• Revenue Alignment: Targeted marketing campaigns across digital and physical channels supported sales efforts and contributed to measurable revenue growth year over year.
• Brand Visibility: With consistent signage, cohesive messaging, and regular press coverage, TCI’s name became more visible and trusted across every touchpoint.

TCI didn’t just modernize their marketing. They redefined how their brand shows up to customers, employees, and the industry. That clarity and consistency became a catalyst for stronger growth, deeper engagement, and long-term momentum.

{ THE BOTTOM LINE }

This was a true partnership. 5+ years of hands-on collaboration that transformed TCI’s presence from disjointed to dominant. We didn’t just market their services. We helped shape how the world sees TCI.