RINGORANG
MOBILE GAME + TRAINING TOOL
05. RINGORANG: a. SHORT STORY b. EPIC TALE c. EPILOGUE
{ Creating a Mobile Game from the Ground Up }
a. SHORT STORY
1. BEFORE:
A forward-thinking startup with a truly original mobile app concept came to Dreamentia with a bold vision: to disrupt the “me-too” world of trivia gaming with a proprietary technology that delivered questions randomly to players throughout the day, turning passive users into active participants. The game, built around behavioral science and real-time engagement, was more than just entertainment, it had the potential to reshape how people learn and interact. But the path forward required more than a great idea. With over $10 million in funding needed to build, launch, and scale, the company needed a clear message, a compelling brand, and a strategic plan that would attract both investors and users.
2. AFTER:
Dreamentia transformed that vision into reality by naming, designing, developing, and launching the mobile game known as Ringorang. With a unique brand voice, engaging gameplay, and an addictive reward loop, the app quickly gained traction. But the story didn’t end there. By identifying an even greater opportunity in corporate training and recruitment, Ringorang was repositioned as a high-performance learning and behavior change tool now used by companies across the country. With proof of concept firmly established and a growing client base, Ringorang is was prepared for a consumer relaunch, ready to return to its play-to-win roots.
{ TACTICS }
- Corporate Identity
- Naming
- Game Development
- Website Design
- Mobile App Development
- Email Marketing
- Social Media
- Online Videos
- Corporate Films
- Collateral
- Investor Packages
- Signage
- Proposals
- Business Plans
b. THE EPIC TALE
{ THE WHO }
In 2008, just before mobile apps flooded the marketplace, a small entertainment startup called Vergence Entertainment approached Dreamentia with a big idea. They had developed a proprietary mobile technology that could power an interactive trivia game unlike anything else available. The game would randomly send out real-time questions to players using patented SMS delivery, creating a new kind of live competition. The concept was ahead of its time, filled with potential, and required more than $10 million in funding to reach its next stage.
{ THE WHAT }
Dreamentia stepped in to handle everything. That included naming, branding, gameplay development, strategic positioning, investor presentations, digital content, and the overall go-to-market strategy. The game was named Ringorang, a rhythmic, ownable name that aligned with its core mechanic. Supporting the identity was a strong tagline: “It pays to know this stuff.”
Dreamentia helped build a compelling brand story that simplified the complex technology and made the gameplay approachable. A full identity system and brand guide were created, along with interface suggestions, advertising integrations, user rewards, and incentive structures. A fully integrated marketing campaign was developed to target both players and potential investors.
The game launched to a test audience and delivered on its promise. It was fun, addictive, and original. But instead of racing into the consumer space, the team took a strategic detour. Recognizing the strong potential for corporate use, Ringorang was retooled into a training platform that could drive learning retention and culture building across organizations. Dreamentia adapted all messaging and materials to serve this new market.
{ THE SO WHAT }
The pivot worked. Ringorang was adopted by companies such as San Diego Gas & Electric, Cap Gemini, North Highland, Vermont Energy Investment Corporation, and the University of Tennessee. The platform’s simplicity and game-like approach to training proved more effective than traditional corporate tools. Clients used it for onboarding, compliance, behavior change, and ongoing employee development.
With proven success in the business world, Ringorang is now preparing for a full re-entry into the consumer game space. The new iteration is already in development, and a full campaign is in the works.
c. EPILOGUE
{ THE BOTTOM LINE }
Dreamentia helped bring Ringorang to life from concept to rollout. From branding and development to repositioning and market shift, the agency guided the product through multiple phases and audiences. The result is a flexible, proven, and scalable tool that continues to evolve, with success in one market paving the way for growth in the next.
“Without Dreamentia’s allegiance to our vision and dedication to making it a reality, Ringorang would likely never have been born, nor would Vergence have had as great a chance to succeed.”
ROBERT FEENEY – Founder, Vergence Entertainment