New corporate digs for L&R Group of Companies come with new corporate image, compliments of Dreamentia.

LOS ANGELES – The L&R Group of Companies (“L&R”), a privately held, LA-based organization that operates three distinct parking divisions, is on the move to a new location in Downtown Los Angeles. 515 South Flower Street, Suite 3200, to be exact. And if moving wasn’t enough, they’re also in the process of undergoing a corporate makeover. Simultaneously.

Overseeing the brand update will be Dreamentia Creative Laboratories, a Los Angeles-based advertising agency that specializes marketing and branding. A creative partner of L&R’s since 2005, Dreamentia has been handling the advertising and branding for L&R’s parking divisions after initially being awarded their flagship brand, WallyPark.

One of the largest national off-airport parking companies located in five states, WallyPark provides travelers with a unique level of customer service. Travelers are pampered with a level of service that goes beyond typical parking facilities, including secure, convenient facilities, 24-hour shuttles, free amenities, special member programs and exclusive car care services in select locations.

In turn, Dreamentia has pampered WallyPark with a re-branded look and feel that included a new logo, new signage and a complete overhaul of the company’s WallyClub program – WallyPark’s frequent parker membership package that includes endless perks from the “Ritz-Carlton of Parking” to its beloved customers.

Along with WallyPark, L&R operates Five Star Parking and Joe’s Auto Parks.

Five Star Parking, one of the largest and most successful parking operators in the United States, has multiple properties in 12 states, and has experience in every facet of parking operations – from surface lots to commercial parking structures and major international airports.

The grandfather of the group, Joe’s Auto Parks, has been one of the largest parking operators in Los Angeles for over 50 years. Strategically located in and around some of Los Angeles’ most well known high density attractions and destinations, Joe’s Auto Parks has become the home base of many motion picture, television and commercial productions.

As a whole, L&R now operates with over 5,000 employees across the country, having grown into one of the largest parking property owners in the nation.

For additional information on the L&R Group of Companies and its divisions, please visit

L&R Front Desk