Mitosis Births Dreamentia
Anatomy Entertainment Divides Into Two Separate Cells, and Dreamentia is born in the heart of DTLA.
LOS ANGELES, CA – Downtown Los Angeles-based Anatomy Entertainment, Inc. (AEI) – known for both its creative advertising and marketing expertise as well as its commercial, film and television production capabilities – has formally divided into two separate companies in order to better serve the needs of their clients. AEI Co-Partners Jim Olen and Rick Ojeda will each head up new entities while maintaining a working relationship between both companies.
Olen – a 15-year Madison Avenue advertising veteran – is now heading up Dreamentia Creative Laboratories, where he will continue to focus on advertising, brand-building and image-making for both current and new clients in the fields of consumer goods & services, entertainment and music. Ojeda will be heading up Hu-man Element Productions, allowing him to focus on the production of commercials, shorts and feature films.
“It’s a logical evolution,” said Olen, “since along with our success and growth, Anatomy was beginning to pull in two distinct directions. You could feel the sides straining for release. Now, by allowing both sides to breathe on their own, each has a much clearer direction and has a simpler plan for continued success. In the end, our clients come first, and we firmly believe that this transition will benefit them tremendously – as well as ourselves. It’s good for them. It’s good for us. Which is good for everybody.”
Anatomy Entertainment, founded in 2003, was designed to provide both creative and production services under one roof, and has garnered multiple awards for both its advertising clients as well as its film projects. Most recently, its “I Love NY” print campaign won a Gold Davey Award for Creative Excellence while its short film, “A Starbucks Story” won Best Short and Best of Festival at the FIFA Film Festival in Hollywood as well as an Aurora award for Best in Entertainment.