Pamela Froman gets ready to Crush the Couture Show in Las Vegas with her Award-Winning Jewelry Designs.
LAS VEGAS, NV – Los Angeles-based jeweler Pamela Froman is scheduled to premiere new pieces of her fantastic jewelry collection at the Couture Jewelry trade show in Las Vegas. The show will run from May 30 to June 4.
The Pamela Froman Fine Jewelry Collection will feature handmade pieces comprised of precious metals and exquisite, rare natural stones. With her originality and meticulous attention to detail, each piece is unique, even if they’re similar in design.
Froman began her career in Paris, designing jewelry for top European couturier salons, including Courreges, Cacharel, Carita, Guy LaRouche and Valentino. In 2003, she felt the time was right to unveil her personal definition of exceptional jewelry and thus, the Pamela Froman Fine Jewelry Collection was born.
“I love irregular surfaces,” the designer explains, “so most of my Collection is textured with a special hand-hammering technique I call Crushed. In fact, the cornerstone of my first line was The Mina Ring, a Crushed mélange of Platinum and 18k yellow gold with diamonds, that was designed for an actress who wanted something distinctive and elegant.” Soon after launching her first collection, Pamela was selected to be the featured jeweler on Tyra Banks’ highly visible reality series, “America’s Next Top Model.” She has since been the subject of articles and editorials in magazines such as Los Angeles Magazine, Trendz, Angeleno, InStore, and Inside Weddings.
To create her unique pieces, she hand-selects beautiful gemstones, pairing them with Platinum, 22k and carefully mixed colors of 18k gold.
“I feel strongly that individuality is the underlying theme of beauty,” the designer explained. ” This one-of-a-kind, limited edition jewelry transcends every generation and age, and is specially crafted so that it may be treasured for years to come.”
When it came to preparing for the Couture show, Froman enlisted the services of Dreamentia Creative Laboratories, a Los Angeles-based creative agency, who were tasked with creating visuals that would help Froman publicize her appearance at the event. Dreamentia supplied her with branded elements such as pre-show invitations, booth setup concepts and posters to captivate the beauty of Pamela Froman Jewelry – to name just a few.
“Pamela has a style to her designs that’s not only unique, but also trend-setting and timeless at the same time – which I never thought was actually possible to do,” said DCL CCO Jim Olen. “We’ve been working with her now for a number of years, so we feel a tremendous sense of pride watching her rocket up the ranks of prestigious jewelry designers – winning coveted industry awards and appearing on random celebrity’s ears, fingers and wrists.
“I suppose it’s only a matter of time until she leaves us little people behind, as she takes her place along side of other famous Designers-to-the-Stars. (sniff sniff)”
Froman’s jewelry has been spotted on numerous celebrity necks, wrists, ears and fingers, including Halle Berry, Tyra Banks, Vanessa Marcil, Cicely Tyson, Debra Messing and Whoopi Goldberg.
Along with helping her advertise, Dreamentia has also built Froman a home on the worldwide web. You can see her beautiful jewelry at www.PamelaFroman.com