An integrated and intensive targeted campaign spells success for The Edison and Vagabond Opera.

Vagabond Opera: InvitationIf numbers don’t lie, then the triumphant turn out at Vagabond Opera’s recent show at The Edison followed one of the most successful marketing campaigns ever launched for the Downtown Los Angeles nightclub.

The Edison enlisted Dreamentia Creative Labs, a full-service marketing and advertising agency and fellow DTLA business, to create event, email and social marketing campaigns to promote the one-night-only show, all on relatively short notice.

“We needed to get the word out and we needed to do it on a pretty tight deadline”, explains Jameca Lyttle, Sr. Account Executive.

Primary messaging across the board was created to promote the eclectic troupe, encourage RSVP’s and ticket purchases, as well as educate potential guests on upcoming weekend schedules for the popular nightspot. Including the customary postcards, posters, and flyers, the event was heavily promoted within the club itself as well as around the neighborhood and throught the DTLA community. In addition, social messaging was heavily utilized and ultimately reached 13k+ fans.

Vagabond Opera: EmailThe targeted email campaign, however, provided the most encouraging results.

“We were very pleased with the success of the email campaign, providing the highest open rates for the client in its history, even managing to get a 50% click thru rate to the Purchase Tickets webpage on one particular campaign” explains Lyttle. “People were definitely excited about the performance.”

Much like The Edison, Vagabond Opera seeks to represent a variety of historical themes and cultural movements, making the two natural collaborators for such an event.

Described by the Washington Post as “A band of ceaseless charisma, boundless energy, impeccable musicianship and more than a little touch of both the naughty and exotic,” Vagabond Opera was created in 2002 by opera singer and composer Eric Stern. The group tours North America and Europe and recently played the Vancouver Jazz Festival in Vancouver, British Columbia.

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